Here’s a great short article in Bloomberg Businessweek about business branding.
Ian Schrager, the father of boutique hotels, makes an interesting point for all of us to consider, “When somebody has a good idea, everybody runs to do it and they kill the good idea. The hotel business risks falling into the same trap it fell into 40 years ago. They all look alike.”
But his point applies to a lot businesses, especially here in Portland, OR , how can we make quick decisions, be on the cutting edge and still remain true to ourselves and our original business intentions?
http://www.businessweek.com/magazine/content/10_27/b4185084601464.htm
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