When your client hears your slogan or sees your logo, do they get an instant picture of their relationship with your product and what distinguishes it from others on the market?
Here is an interesting article from Bored Panda magazine on the evolution of some of the world’s most iconic logos, including those of Coca Cola, Pepsi and even Adobe.
http://www.boredpanda.com/21-logo-evolutions-pepsi-cola-apple-nike-nokia
What can your business learn from them?
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